Every person who is using Google to promote and sell his product; needs to be aware of the day to day revolutions going on in this field. And one very important weapon in this direction of boosting the sales of products online; is remarketing ads.
Remarketing ads on Google or be it remarketing ads on Bing is one way of making sure that your product; which your potential customer viewed or planned to buy, would not be out of his sight for long as by remarketing ads ; Google or bing will keep showing that to him again and again on different websites that he is going to visit later. Humans are gifted with the nature of forgetting but that is curse for online sellers when shoppers forget to buy their product or may be change their mind of doing so. But Google remarketing ads or remarketing ads on Bing, lift that curse by making a definite reoccurrence of your product on the websites that the user visits after visiting your product’s page. And Bingo! ; “Out of Sight; Out of Mind” is not your problem anymore.
It is obvious that while comparing the usual display ads and Remarketing ads; the later is known to have higher conversion and click through rates. Remarketing ads on Google or Bing tend to attract specifically targeted customers again on your product’s page and hence they are also aptly named as retargeting ads. Also remember that the remarketing ads strategy helps you have a lead in the online shopping world where without even the knowledge of your target customer; you are always one step ahead of him.