Google Tag Manager

 

Google Tag Manager

So Google Analytic Service gives you a tracked record of your website’s performance but the thing that delivers this data to Google Analytics; is a Tag. A tag in simple is a JavaScript code whose function is to transfer the marketing and measured data; from your website or mobile app and then delivering it to 3rd party services like Google Adwords, Web Analytics etc. A Google Tag Manager is the online tag management solution that not just manages but also deploys various tags

We know that for the execution of web analytics are quite important and act as a fuel to it.  But Google Tag Manager acts as a remote control for the operation of these tags. Let us simplify it by saying that GTM decides when and when not and also; where and where not the tags must be triggered. It also decides what a tag must do when it is triggered or functioning. GTM makes decisions like adding, removing, enabling and disabling the tags depending on the need of the website/mobile app. This is cost effective when your website maintenance is concerned.

Still confused about the concept of GTM; well with 1Adz serving you for your online services; your GTM’s set up will be taken care of from the beginning. And we assure you that it will all be done in the most efficient way possible.

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