We know that for the execution of web analytics are quite important and act as a fuel to it. But Google Tag Manager acts as a remote control for the operation of these tags. Let us simplify it by saying that GTM decides when and when not and also; where and where not the tags must be triggered. It also decides what a tag must do when it is triggered or functioning. GTM makes decisions like adding, removing, enabling and disabling the tags depending on the need of the website/mobile app. This is cost effective when your website maintenance is concerned.
Still confused about the concept of GTM; well with 1Adz serving you for your online services; your GTM’s set up will be taken care of from the beginning. And we assure you that it will all be done in the most efficient way possible.